OUR STORY

The Booty Belt® was invented by a personal trainer who began his fitness journey over 20 years ago at 24 Hour Fitness. After spending two years working 10-hour days and earning just $8.00 per hour, a few of his most trusted female clients encouraged him to start his own business, which they named Extreme Training.

It was a boutique fitness facility designed specifically for women. The energy, camaraderie, and sense of community were incredible, and word quickly spread about this trainer and the supportive environment he was building.

Then, in 2008, the recession hit. His once-thriving fitness business began to struggle, and he fell into a depression he tried to hide from everyone around him.

One night, while watching a story about Phil Knight creating Nike's first tennis shoe sole, I experienced an almost out-of-body moment. I jumped up, drove to an all-night Kinko's, bought a giant roll of white paper, came home, and spent the next five days drawing this "thing." Four months later, my first prototype was complete.

I began letting my clients use it during training sessions, telling them I had purchased it at Dick's Sporting Goods. About a week later, one of my clients called me from Dick's asking for the name of that "thing" they had been using in class. The truth was, i hadn't bought it there, and it didn't have a name. That "thing" eventually became The Booty Belt®, and everything that followed is on our website for you to explore.

What started as a job turned into a simple sketch, and that sketch became a patented workout system invented by a personal trainer. More importantly, it became proof that even during life's most difficult moments, something meaningful can emerge. The rest of our story is still being written.

Sincerely yours,

The Booty Belt® Team

       THE BOOTY BELT® - ORIGINAL PROTOTYPE